Your fans wear their passion daily.
Superfan helps turn your legacy into premium daily-wear collections with real commercial impact.
Limited-edition drops, custom designs, and VIP fan rewards.
This isn’t merch — it’s a lifestyle movement built around your identity.
Superfan watches don’t just tell time; they celebrate every moment with the team they love.
Your Club. Your Fans. Your Story.
What we do
Licensed Collections
Club-branded, limited-edition watches built for daily wear from gym to stadium.
Premium designs that turn your crest and story into a revenue-driving product line.
Fan Engagement
Design-a-watch fan activations, Superfan Lotto, and creator-led campaigns
that boost digital engagement, grow your fanbase, and drive repeat purchases.
End-to-End Delivery
Full-service design, manufacturing, compliance, and quality assurance.
Seamless D2C, club-store, and global distribution handled entirely by Superfan.
Why Clubs work with us
New revenue with zero workload, we handle design, manufacturing, and delivery end-to-end.
Engagement campaigns that convert fan excitement into real product sales.
Flexible price points built for mass fans and collector options.
Sedex audited, Premier League proven supply chain trusted by top clubs.
Officially Licensed
Premier League clubs Launching in 2026.
Premium engineering. Accessible pricing.
Designed to be worn at the gym, in the stadium, on away days.
From global giants to emerging clubs.
Built for Every Level of the Game
Global Clubs
Exclusive collections, worldwide launches, and premium fan experiences built around your biggest moments.
Growing Clubs
The same craft, flexible runs. Limited editions your fans can finally afford to be proud of.
Leagues & Federations
Trophy editions, corporate gifting, and collectibles that mark the moments that matter.