Manifesto
For decades, we crafted timepieces for the elite. Arsenal. Chelsea. Belgium. The most discerning clients in football. Over 5,000 bespoke editions, each one a labour of obsession every dial, every engraving, every detail perfected.
Then the luxury houses pushed back. They didn't want fans touching their precious pieces. So we built our own.
Same craft. Same obsession. No gatekeepers.
We took everything we learned creating 5,000 customs and brought it to the stands. Because cherished items shouldn't live behind velvet ropes. They should live on wrists celebrating every goal, every match, every moment that makes you a fan.
Welcome to Superfan. Fandom. Upgraded.
Years of Craft
Bespoke Editions
Licensed Clubs
Example title
Three decades of mastering the details
It started with a simple belief: a watch is more than a timekeeper. It's a vessel for memories. A marker of moments that matter. A physical anchor to the things we love.
Over 30 years, we've honed every aspect of the craft—dial design, case engineering, strap construction, packaging presentation. We've created commemorative pieces for championship victories, cup wins, and iconic players that became treasured heirlooms.
Now, that expertise serves a different purpose: creating limited edition timepieces for the most passionate fans in football.
Premium details. Fan friendly pricing.
The Difference.
Every Superfan timepiece is designed from the ground up for its club. Jersey-inspired numerals. Team-colour dials with hexagonal football patterns. Custom bezels marking club founding years. Casebacks engraved with crests and legends.
Our TR90 cases are lightweight yet durable. Japanese movements ensure reliable precision. Quick-release straps let you switch between match-day and everyday. And our iconic football-shaped packaging? It's collectible before you even open it.
This is what happens when 30 years of luxury watchmaking meets limitless fan passion.
WHAT WE STAND FOR
CRAFT, NOT MERCH
Every detail is intentional. Every component is considered. We apply the same obsessive standards we used for £5,000 customs to every piece we create.
FANS FIRST
We design for and with the supporters in the stands. For the executives in the boxes of course you will love these but we have a different tier for you. Accessible pricing. Authentic passion. No velvet ropes.
ZERO SHORTCUTS
Fully SEDEX-audited supply chain. Japanese and Swiss movements. Premium materials. Because cutting corners is for catalogue merchandise, not craft.
FANDOM. UPGRADED.
Your club. Your colours. Your timepiece. Experience what happens when 30 years of craft meets unwavering fan loyalty.