Stop by our Stand at the World Football Summit

48 Nations. One Summer. 2026.

YOUR NATION.
YOUR TIME.
YOUR WATCH.

Premium licensed timepieces for national football teams. 30 years of watchmaking craft — now available for every nation competing on football's biggest stage in 2026.

30+
Years of Watchmaking
5,000+
Custom Pieces Created
4
Premier League Clubs
£75–500
Accessible Price Range

TRUSTED BY THE
PREMIER LEAGUE

Arsenal FC

Arsenal

Premier League
✓ Officially Licensed
Tottenham Hotspur

Tottenham Hotspur

Premier League
✓ Officially Licensed
Aston Villa

Aston Villa

Premier League
✓ Officially Licensed
Fulham FC

Fulham

Premier League
✓ Officially Licensed

CRAFT,
NOT MERCH.

We don't make souvenirs. We create genuine horological pieces that fans wear with pride every day. Our partnerships deliver a new premium revenue stream with zero risk and maximum brand alignment.

Turnkey Solution

We handle everything: design, manufacture, e-commerce, fulfilment, and customer service. Your team simply approves and earns.

Superfan Bespoke Watch

BEFORE THE FANS,
THERE WAS THE CRAFT.

For three decades, we built timepieces for the elite — championship-winning clubs, world-class players, and private collectors who demanded perfection. Every piece was a one-off. Every commission was six figures. Then we asked: why should only the privileged few own something this special?

£750,000
Thierry Henry Invincibles Collection

Bespoke timepiece collection celebrating Arsenal's legendary 2003–04 unbeaten season.

Champions League
Chelsea FC — European Champions

Custom pieces created for Chelsea's historic Champions League triumph.

WHAT WE DELIVER
FOR YOUR FEDERATION

01

New Revenue Stream

Royalty-based licensing model. No investment required from your federation — we fund design, production, and distribution. You earn per unit sold.

02

Premium Fan Engagement

Give your supporters something they can't get anywhere else — a genuine timepiece bearing their national colours and crest. An emotional, everyday connection to the team.

03

The 2026 Momentum

The 2026 tournament across the USA, Canada, and Mexico will be the biggest ever. Limited-edition national team watches create urgency, buzz, and a lasting collectible legacy.

THREE TIERS.
EVERY FAN.

From accessible everyday wear to premium collectors' editions — there's a Superfan timepiece for every level of support.

Half-Timer

From £75

The entry point. Clean, bold, and proudly bearing national colours. Built for everyday fans who want quality at an accessible price.

Hat-Trick

From £200

Mid-range with elevated finishing. Sapphire crystal, premium movements, and bespoke dial details inspired by each nation's footballing heritage.

🏆

Sweeper

From £350

The collector's piece. Limited-edition, individually numbered, Swiss movements available. The ultimate expression of national footballing pride.

THE ANATOMY OF A
NATIONAL TIMEPIECE

We translate your national identity into premium horological details. No off-the-shelf parts. Every element is designed to reflect the prestige of the crest.

Dial Detail

Pantone-Matched Dials

Exacting colour accuracy to honour your nation's flag and kits.

Caseback Detail

Bespoke Engraving

Deep-etched national crests and limited-edition numbering.

Strap Detail

Signature Straps

Premium materials with subtle, bespoke contrasting stitching.

Crown Detail

Custom Hardware

Bespoke crowns and pushers built uniquely for the partnership.

Movement Detail

Precision Movements

Reliable, elite mechanics driving the passion on the wrist.

Packaging Detail

Heirloom Packaging

A premium collectable unboxing experience worthy of a trophy.

"

We don't make merchandise. We make heirlooms. Every Superfan watch is designed to be worn with the same pride fans feel when they sing their national anthem.

Ben — Founder, Superfan

LET'S PUT YOUR NATION
ON THE DIAL.

Whether your federation is heading to North America in 2026 or looking for a premium licensed product year-round, we'd love to explore a partnership.

Request Partnership Information
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